The Myth of "Overnight Success Stories" (OSS
You've seen the phrase before - Overnight Success Story (OSS) or Instant Sensation. I affectionately call marketers who perpetrate this lethal way of thinking "OSSholes". Aside from the derelict play on an expletive, it is a dangerous term for several reasons: 1) It creates unrealistic and false expectations in people who are new to home-based businesses. 2) It is misleading. 3) It creates cynicism and resistance and leads people to think
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